A 100% plant-based “Beyond Meat” burger, at Carl’s Jr! It’s called the Beyond Famous Star Burger; just leave off the dairy cheese and sauce.
And here’s the commercial that will air during tomorrow’s Superbowl!
At an estimated $5 MILLION+ for a 30 second spot, this is really a big deal in more than one way!
I love the line:
“When the wagon of change comes, you ride along with it.”
It’s sink or swim time for fast-food companies; either meet the ever-growing demand for plant-based foods, or it’s “Ciao, baybee!”
Thankfully, Carl’s Jr. has decided to stay in the game.
Fingers crossed other companies follow fast, as the world ditches animal products, and progresses towards healthier, more compassionate fare.
Jackie Day, vegan for 30+ years and author of the bestseller The Vegan Way: 21 Days to a Happier, Healthier Plant-Based Lifestyle That Will Transform Your Home, Your Diet, and You (St. Martin’s Press / Macmillan).