If you can’t beat em’, join em! McDonald’s has launched a vegan burger, complete with vegan McFeast Sauce in Finland. McDonald’s will track the sale of the soy-based burger through November 21st, and if all goes well, it may spread to more locations.
According to Christoffer Rönnblad, Marketing Director of McDonald’s in Finland, so far, the feedback has been “quite positive.“
Rönnblad also confirmed that vegetarian options will continue to grow in the future. And unlike McDonald’s fries here in the states, which are laden with “natural beef flavor,” the fries in Finland are vegan. After all, who wants blood or fat in their fries, for pete’s sakes! BLAH.
Note to McDonald’s USA: Take note, and take action! The world is more than ready for the McVegan!
Times they are a changin’!
Jackie Day, Author of the new book The Vegan Way: 21 Days to a Happier, Healthier Plant-Based Lifestyle That Will Transform Your Home, Your Diet, and You (St. Martin’s Press / Macmillan)