Mark Bittman Leaves New York Times, Starts Vegan Food Delivery Service

mark bittman purple carrotWell, there was quite a teaser earlier in the day.  Renowned author, columnist and chef, Mark Bittman, tweeted the enigmatic blurb: “So apparently today’s World Vegan Day. Cheers to 8 yrs of me playing around with this lifestyle. P.S. Stay tuned for some big news tomorrow!” leading to speculation that he was finally going Vegan, and not just before 6pm!

I really had my hopes up, but all is not lost. Far from it. This well established food “influencer” of the masses is leaving the New York Times to help develop and manage The Purple Carrot a vegan start up company which delivers everything you need to make vegan meals. The food is even pre-measured too, which sounds awesome for those in a hurry!


the purple carrotThe Purple Carrot’s website states that eating a vegan diet is “better for you” and “better for the planet” but makes no mention of a vegan diet being better for animals. The company clearly has more of a pro-environment and nutrition slant to it; Bittman even goes out of his way to state, “this isn’t about veganism” on The Purple Carrot’s website, just to be extra clear.

But you know what? That’s OK with me!!

Going vegan for ANY reason is a good one, and honestly the animals don’t care why you’re not eating them, as long as you’re not eating them! And taking good care of the environment and our own health is always a good thing.

the purple carrott bittmanI wrote for New Hope Natural Media at Natural Products Expo West this year, and had the opportunity to sit in and listen to Mr. Bittman speak, and one takeaway that I thought was really interesting was his take on GMOs.  Bittman is not an advocate of GMOs, and in fact, flat out said “GMOs suck!” but in referring to the overuse of antibiotics in animals, noted that “Superbugs suck more” and the “rampant use of untested pesticides, suck more” too. He urged the audience to try to save their energy “for things that are really scary,” including “the exploitation of animals and industrial farming.” He’s very strategic when it comes to food policy, and creating sustainable change. Bittman targets what he thinks are the most pressing issues, and goes from there, without losing sight of the big picture.

So while Bittman himself is still not 100% vegan, let’s give him a big CONGRATS on helping folks transition to a vegan diet, and a little more time to adjust to his own evolution.

He’ll get there, I assure you.  And until then, I wish him all the success in the world with his new venture. After all, he’s encouraging folks to eat more plants, and what’s not to love about that?