Vegan party goers, celebrating a launch of vegan “JUST Eggs,” last night were horrified to learn that the hors d’oeuvres were made with bacon and fish – and we’re not talking VEGAN bacon and fish (which does exist), but rather the flesh of dead animals.
When confronted online about serving bacon and fish, and asked if they were “an ethical company, or just pretending to be,” they dismissed the serving of animal products as part of their “mission” to help people eat well, and gave no apology.
“At an intimate event yesterday, a selection of dishes were served — some were entirely plant-based and some were not. Menus were clearly labeled and JUST brand ambassadors were onsite to answer any questions.” ~ Just, Inc.
I can’t even count the number of times I’ve promoted Just, Inc. (formerly Hampton Creek). I’ve raved about them here on my blog, AND the My Vegan Journal Facebook page, AND talks that I’ve given to educators, chefs and policy makers – AND during my presentation last month at Natural Products Expo West – the largest healthy products expo in the world!
I even praised the company in my book!
Sadly, I’m putting my pom poms down. Thump.
It’s not the 50’s anymore. You don’t need to wrap your product up in bacon to get someone to eat it. If your product tastes good, it should be able to stand up on its own with a garnish or tasty side, rather than be smothered in a slab of fatty fried flesh, or layered with a dead fish.
I thought this company would lead the masses toward wellness, wisdom and compassion. Instead, it’s been embroiled in controversy for years now and no one can even find its flagship product Just Mayo anymore.
Have you seen it lately? Me either. They can’t give any estimate as to when it will be back, so I think that’s the end of that.
And, as for their “vegan” egg, I finally found it in a store, but left it on the shelf because it was $9.99 for a small bottle that I hear only makes a few servings.
Are exorbitant prices part of their mission, too?
I’ll stick with my tofu scramble, with a dash of turmeric, thanks.
It’s also the age of options and vegans are driving the market.
A non-vegan may be unaware, but vegans are everywhere: teachers, lawyers, doctors, parents, children – even a current presidential candidate is vegan – and we no longer have to stick to a slab of plain white tofu. We have over a dozen vegan mayos to choose from, and I’ve long lost count of how many vegan companies we can proudly promote.
For someone who went vegan over 30 years ago, I can tell you we’ve reached a milestone.
If JUST, Inc. products are helping you go vegan, enjoy! As for me, I can’t help them anymore.
This company rose to fame – gathering millions from investors – on the premise of helping the world while touting they “don’t have the animal involved” in the process. Well, killing pigs and fish to get someone to eat your product IS part of their process if you ask me. I feel duped.
Today’s consumers want transparency and integrity, and as far as I can see, this company has neither.
UPDATE: 11pm 4/26/19. I just got a message from CEO, Josh Tetrick stating they will no longer serve dead animals at their events.
[Thank you Chris Cooney aka: The Vegan Zombie, for sharing what happened at the JUST Eggs event – just as you did with Impossible Foods (they said their samples were “vegan” – and after vegans ate them, they said they contained dairy!!). Here’s Chris’ video if you’d like to hear more about JUST, Inc’s dead animal appetizers. He offers great insight!]
Jackie Day, vegan for 30+ years and author of the bestseller The Vegan Way: 21 Days to a Happier, Healthier Plant-Based Lifestyle That Will Transform Your Home, Your Diet, and You (St. Martin’s Press / Macmillan).