Trader Joe’s spilled the beans on today’s podcast:
Alison: “Our customers are asking for vegan items. Or for instance, we launched almond butter cups this past year. Almond butter was very popular in the grocery category, but we have peanut butter cups so why not almond butter cups.”
Tara: “That makes me think of a product that’s still sort of in development but has been approved by the tasting panel. It was milk chocolate but made with almond beverage. So it’s an almond beverage based milk chocolate as opposed to a dairy milk chocolate.”
“I wouldn’t have known the difference if I hadn’t been told. It just tasted like really good creamy milk chocolate. And I feel like our vegan customers are going to absolutely flip for that particular bar”. ~ Allison
I know I’m SUPER excited to hear this news and I’m sure others will be, too!
Thank you for listening to consumer demand, Trader Joe’s! The more vegan options, the merrier!
Jackie Day, vegan for 32+ years and author of the bestseller The Vegan Way: 21 Days to a Happier, Healthier Plant-Based Lifestyle That Will Transform Your Home, Your Diet, and You (St. Martin’s Press / Macmillan).