For those of us who have been following Dean Foods, and the increasing demand for healthier, plant-based milks, today’s news really comes as no surprise.
As I mention in The Vegan Way (a guide to going vegan), nearly two decades ago, Dean Foods handed over $269 million dollars to purchase Whitewave Foods, makers of Silk Soy Milk. They seemed unstoppable at the time, however, Dean Foods later made – in my opinion – the BIG mistake of losing Silk non-dairy milk – with it landing at the French company, Danone.
Danone went on to purchase other 100% vegan companies, including So Delicious and Vega. Listening to the shift in consumer demand has paid off for Danone, while Dean Foods stock has tanked, losing over 80% in value in just this year alone. Dean Foods is also in deep debt and unable to fund all of its workers’ pensions.
Dairy sales plummeted $1.8 BILLION just in the last year. According to a Nielson Report, ALL types of cow’s milk, including 1%, 2%, skim and fat-free milk sales have declined, while plant-based milk sales continue to rise.
Oat milk alone jumped 636% to $53 million last year. Whether consumers are switching over to plant-based milks for the animals, the environment, or for their own health, ditching dairy makes good sense.
Ditch dairy, Dean Foods! Not your mama, not your milk.
Jackie Day, vegan for 30+ years and author of the bestseller The Vegan Way: 21 Days to a Happier, Healthier Plant-Based Lifestyle That Will Transform Your Home, Your Diet, and You (St. Martin’s Press / Macmillan).