I Can’t Believe It’s Not Butter Goes Vegan!

Vegan I Can't Believe Its Not ButterFirst they debuted their vegan ice cream, then their vegan mayo, and now Unilever has just launched a VEGAN version of “I Can’t Believe It’s Not Butter!”

“With an irresistibly creamy taste you’ll love, it’s 100% non-dairy, Vegan Action Certified and made from the goodness of plants. Unbelievable!” – [I Can't Believe It's Not Butter! website]

I’m one of “those” vegans who is happy about whoever makes a buck off of vegan products.

I don’t care if they’re big companies or small start-ups; if they’re transitioning to vegan products, and making it easier for mainstream folks on a budget to do the same, then I am all for it!

the-vegan-way-jackie-day-mobyAnd the animals are for it, too!

After all, most baby male calves are torn away from their dairy milk mothers within 48 hours of birth and schlepped off to the veal industry. Here they live their short, lonely lives caged in darkness, unable to turn around, and fed a liquid diet so their muscles will remain soft, and their flesh will stay light pink from anemia. You know what happens next.

After the heartbreak of losing her baby upon birth, the fate of a mother cow on a dairy farm isn’t much better than her child’s. All for some milk which none of us need.

Will I be eating “I Can’t Believe It’s Not Butter!”?  Probably not.  

I do my best to avoid GMO’s and palm oil, and I don’t really need any extra butter on my food.  If I want something tasty on my baked potato, I usually just add a dab of vegan mayo or a few slices of avocado.  A dash of nutritional yeast or Sriracha is nice sometimes, too.

But for the masses who are transitioning to a plant-based diet, having something as ubiquitous as “I Can’t Believe It’s Not Butter!” actually go VEGAN? It is freakin’ vegantastic!

Proof, yet again, that EVERYone’s going vegan! You butter believe it!! *wink*

Jackie Day, Author of the new book The Vegan Way: 21 Days to a Happier, Healthier Plant-Based Lifestyle That Will Transform Your Home, Your Diet, and You (St. Martin’s Press / Macmillan)