Unilever’s lawsuit against Hampton Creek over the use of the word “Mayo” for an eggless mayonnaise is old news.
But the new label on Unilever’s Best Foods “Mayo” is super cool new and fantastic news, and I’m darn tootin’ happy about it!
Best Foods new “mayo” aka: carefully crafted “spread” label screams VEGAN louder than any Hampton Creek label, I assure you.
And check out the description:
Vegan Carefully Crafted Dressing
“Best Foods Vegan Carefully Crafted Dressing has the rich, creamy taste you can only expect from Best Foods. Our recipe is certified vegan, and made with carefully chosen and blended ingredients. Best Foods Vegan Dressing is Eggless, Cholesterol Free* and Made with Non-GMO sourced ingredients. Use it to lift and transform your favorite sandwiches and salads and feel good about serving it to your family.”
You can “feel good about serving it to your family,” eh? Kind of implies their other egg-filled mayos are less than… well, we’ll just leave it at that.
And did you see how many times they wrote the word vegan? And that it’s “certified” vegan, too!? They really want you to know: It’s VEGAN!
Because it tastes better? Because it’s healthier? Because it’s cheaper to make? Or maybe quite simply because: VEGAN sells!
Everyone wants vegan food! Vegan this, vegan that, vegan this and that everywhere!
I’ve never taken a business class before, but you can bet your pretty penny that when they start teaching about the paradigm shift to all things vegan, the study of mayonnaise will be a case in point to illustrate our transition to a plant-based economy – and a happier, healthier, more compassionate way of living.
Jackie Day, Author of The Vegan Way: 21 Days to a Happier, Healthier Plant-Based Lifestyle That Will Transform Your Home, Your Diet, and You (St. Martin’s Press / Macmillan)